Law firms invest time and money in all kinds of actions. Law firms are going beyond pro bono – providing free of charge services for social institutions -- and their social action becomes more and more frequent.

At Machado, Meyer, Sendacz e Opice Advogados a social project committee acts in three priority areas: violence, children abandonment and drugs. Partner Adriana Pallis Romano, head of the committee, says that the utmost goal is to put together projects aiming at assisting entities. The firm finds suitable entities and introduces them to their clients, who decide whether they are willing to assist them or not. “We want to make good use of the firm’s prestige so that clients collaborate the way they intend.”

IASP promotes competition among law firms

In order to incentive the participation of companies and law firms in social projects. The Lawyers Institute of São Paulo (IASP) and the State Secretariat for Youth, Sports and Leisure have created the Legal Movement pro Solidarity. It was a type of competitions where the firms had to perform tasks of a social character.

The winners would receive a “social stamp”, similar to “green stamps” awarded within environmental initiatives. The firms were divided into three categories: A, those with 80 lawyers or more; B, between 15 and 80 lawyers; and C, with up to 15 lawyers. Up to three firms in the B and C categories could compete together.

The IASP’s new lawyers commission coordinator, Fabiana Lopes Pinto, said that the Legal Movement pro Solidarity has collected so far 20 tons of food and more than R$ 10,000. The idea is to make people more aggregate and make them compete fiercely for the social stamp.

The Legal Movement pro Solidarity was created on December 7, 2001, but the competition actually started in the second half of 2002, when firms performed tasks such as giving speeches for free about citizenship in needy communities. “I went to Parelheiros, a neighborhood next to the woods, to deliver a speech”, tells Adriana Pallis Romano, of Machado, Meyer. The movement also promoted a cycle of legal speeches at Universidade São Judas, where lawyers and nationally renowned scholars spoke about the most varied subjects for a nominal fee. The money collected is designed to social action.

Sources:   Valor Econômico April 9, 2003 p.E1
Date of insertion:   10/04/2003 - 19:36:03